The perfumer has emphasized the flowers, enhancing each of their facets. Peony thus blends with Egyptian jasmine’s “red fruit” facets, while Ambroxan brings a sensual and voluptuous touch to the whole. And Carol Lim and Humberto Leon entrusted the campaign to American director Spike Jonze (“As John Malkovich”, “Her”). They called on actress and former ballerina Margaret Qualley, daughter of Andie MacDowell, to embody the fragrance in a crazy video.
Until then, the Kenzo creative duo had not put their noses in the olfactory universe of the house; it is now done since it is Carol Lim and Humberto Leon who are today at the origin of the “Kenzo World” fragrance. This initiative allows this new feminine to soak up the world of Kenzo ready-to-wear, from its codes to its energy and inspirations.
A floral flight
The realization of this feminine perfume was entrusted to the nose Francis Kurkdjian, a specialist in mixing genres and materials. The perfumer has emphasised the flowers, enhancing each of their facets.
“The flight of Kenzo World is flowers in armfuls, petals in bouquets, sweetness in bursts… It’s a fragrance full of brilliance, awake in the thick of the action, a rock and crazy nectar with intoxicating scents that tumble under the nose—a shot of pep that is good for the soul. A high-style trail” emphasizes the house. Peony thus blends with the “red fruit” facets of Egyptian jasmine, while Ambroxan brings a sensual and voluptuous touch to the whole.
