Cacharel presents its new muse

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The perfume brand has unveiled the images of its new campaign imagined for its Amor Amor Eau de parfum…
To select its new muse, for the 2nd consecutive year, Cacharel organized a casting for the general public. A jury, of which the singer Tal was a member, selected the new girl to represent the brand for a year!

Winner of the competition launched by Cacharel, Estelle embodies the new face of the Amor Amor campaign. During the national casting, 7,000 candidates voted for the 19-year-old girl. This new advertising presentation highlights the sensations of the first kiss, with a waterfall in the background.

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