British designer Stella McCartney has unveiled on her Instagram account the first images of the campaign for her new perfume “POP Bluebell”, embodied by four young muses, including Madonna’s daughter, Lourdes Leon.
We take the same and start again. For her second olfactory opus, Stella McCartney has renewed the cast chosen for the launch of “POP”, a fragrance presented in 2016. The campaign thus features actress Amandla Stenberg, singer Claire Boucher, better known as Grimes, top Kenya Kinski-Jones and Lourdes Leon, Madonna’s daughter.
The first shots unveiled are in the same spirit as the first campaign, with a colour code that changes from pink to purple. This time, the new fragrance highlights the unbreakable bonds that can unite women, giving them unfailing power.
A video of Lourdes Léon and Stella McCartney’s new perfume
“True and lasting friendships represent how we grow, creating a deeper sense of intimacy, generosity and courage”, underlines Stella McCartney on her Instagram account.
