If someone can invent a computer system that comes even half-close to that gold standard, they will make a mint. It is not a question of making it more intuitive (as Loco2 suggests in the comment above). “Intuitive” is when you can easily intuit how you do something you inherently understand. But train ticketing is inherently complicated and most of us do not understand it at all. So we need much more than an intuitive computer system. We need human beings who knew Europe’s railway geography, know patterns of service and can make wise suggestions as to itineraries.

We are focused on really intuitive design, as rail booking has a bit of a (not entirely unfair) reputation for being a rather complicated affair. On Loco2 we’re trying to make it easier by letting you compare routes on a live map, buy multiple tickets in one transaction using a basket and see all outbound and inbound journey legs on one page…

We’re also launching a whole new section imminently which you can read more about over here: http://bit.ly/PHsbMR

We’d love your thoughts!