What do you like? Study the billboards!

But first things first, let’s prepare for our voluptuous quest. Looking for discounts? Schedule your trip during either the big January or July sale periods. Also, know your European size numbers. Upon your arrival, start looking for lingerie billboards. It’s an easy, breezy way to figure out what you like and don’t like. Plus, it’s free.

So without further ado, here are six of my favorite hunting grounds for lingerie. From the grand magasins to the bargain bins of Montmartre, all budgets are covered here. Plus, I’ve asked a few of my Parisian friends to drop the names of their pet brands and shops, along with a few tips.

1. Department stores

Shake the jetlag blues away with a little browsing at Galeries Lafayette. Its entire third floor, a.k.a. “Seductive Fashion” is dedicated to lingerie and hosiery, and yes, it’s got the goods to back up its name. With a dazzling slew of French brands, you’ll be able to cover a lot of ground without a great deal of wear’n’tear on your heels. I personally like shopping here because the no-pressure staff gives me space to browse and dream.

More “Seductive Fashion” at Galeries Lafayette.

Every once in a while, I’ll treat myself to an exquisite piece by century–old Aubade and Galeries Lafayette’s very own alluring house brand. Here you’ll also find Erès—my friend Anne’s favorite brand. “Cozy,” is how the discerning book designer succinctly described her decades-old French staple. Erès’ bathing suits also boast all-natural construction. You won’t find any uncomfortable high wire acts here, Cheapos.

2. Old-school lingerie shops

Are you in need of individual attention or a bra fitting? Well then, trek it to one of the independently owned lingerie and hosiery shops. My former beau (and now my husband) purchases special little sweet-nothing gifts at the Corsetry boutique Claverie at 234 rue du Faubourg Saint-Martin, near Metro Louis-Blanc.

In business since 1860, Josephine Baker and Mistinguett are just a few of the starlets who frequented the former corset showroom. Art Nouveau stained glass and curved staircases abound! These small classic French institutions are slowly becoming extinct, so while the sheer fun of it lasts, take a browse!

Etam at the former La Samaritaine department store

3. Chain, chain, chain

Trendy French chains also stock tantalizing collections. Musician Cat Masson didn’t miss a beat when I quizzed her about her favorite lingerie lines. “I love Etam and Oysho, too! Princesse Tam Tam is really nice—a little pricy but worth it! Here’s my secret. After I wash them in the machine inside a little lingerie bag at 30 to 40 degrees maximum, I hang them until they’re dry. Don’t forget the bag! They’ll last longer.”

4. Like Target?

Well, then you’ll love its French cousin Monoprix. Affordable and hip, the trusty chain also commissions designers to create their collections. My clothes designer friend Ghislaine swears by Monoprix’s house brand of lingerie. “It’s affordable and good quality. And pretty too! Some I have had for ages! So long that the tags have become unreadable.”

Rue de Rennes is a prime Cheapo hunting ground for lingerie. Here the brands to spy for are Monoprix (50), Valege (146) and Darjeeling (152), along with Cat’s picks: Etam (135-139), and Princesse Tam Tam at 53 rue Bonaparte, located just a hop, slip and jump from the Rennes Metro stop.

Dig in at Sympa in Montmartre.

5. Bargain bin bliss

And squeaking of historic buildings, don’t leave Paris without experiencing the bargain bins of Sympa at 62 Boulevard de Rochechouart. A Cheapo haven, it now occupies a part of “le bal de l’Elysée Montmartre,” where the famed Can Can star (and favorite muse of Henri de Toulouse-Lautrec) La Goulue made her racy debut!

Here at Sympa, Etam, Petit Bateau, and Unzies sit pretty on the outside, while Chantelle and Huit hold court inside. My book editor friend Annelise recommends Petit Bateau. A century-old institution, she said, “For me, the “touch” of the clothes is pure cotton, simple looks, and a sweet taste of childhood.”

Shhhh. Secrets Pigalle in Pigalle.

6. Pigalle

Located near Sympa you’ll find the shops of Pigalle. Whether you’re in the market for false eyelashes, custom-made corsets, or Nancy Sinatra-worthy go-go latex boots, they’ve got you covered both night and day. I’d kick off my search at either Secrets Pigalle on 62 Boulevard de Clichy or Rebecca Rils at 76 Boulevard de Clichy. Kitty corner to the pair of shops is the Moulin Rouge. There are lots of distractions, so look both ways before crossing!

Cheapos, do you have a favorite lingerie shop in Paris?

The post Paris: Lingerie shopping from tops to bottoms appeared first on EuroCheapo's Budget Travel Blog.

Recently one of our Cheapo readers asked us for a few shopping tips. Emily plans to visit Paris with her teenage daughter in July, which is the parfait time because “Les soldes d’été 2011” (the big summer sales) kick off on Wednesday, June 22, 2011 and last through Tuesday, July 26, 2011. Now that’s planning.

So in celebration, I’ve fashioned a special day tour for the voguish mother-daughter team. This week, let’s visit one of my favorite shopping districts, the always hustling, bustling rue de Rennes. Tick tock, tick tock, tick tock!

The Zara location in the Félix Potin building

Getting there

Make your entrance at the Métro Rennes (line 12) sortie. Don’t forget your flats, sunscreen and sunglasses, too.

Thanks to Haussmann, this super-wide boulevard was made for non-stop walking, gawking and talking. Stealing from Capote, just like at Tiffany & Co., nothing ever “very bad” could happen to you here, but do keep a tight grip on your bags. Pickpockets like to promenade, too.

Layout of the land

Rue de Rennes stretches from the Montparnasse Tower to Boulevard Saint-Germain. Truth be bold, rue de Rennes has always been one of my favorite hot spots for window-shopping. Cheapos, I dig the mix. For the love of juxtaposition, here the trendy chains and boutiques coolly mesh with classic Parisian shops.

Documentary photographer Eugène Atget would have had a field day. Wait. Stop the presses. Actually, Atget shot a dragon here ’round 1900 at 50 rue de Rennes. Today the façade has dramatically changed, but the dragon still frolics in a land called “Paree.” Look for the perfect blue door.

Plastiques (103 rue de Rennes)

Where else in this world is it possible to fall madly for a spectacular turban window display after trying on gorgeous maillots de bain (bathing suits) at Etam? And yes, feeling all pin-uppity, I bought both (in noir, of course, Mr. Wilder. How could I not?).

Cinematic buffs, Billy Wilder made his directorial debut in Paris. Can you name the film? Hint: It wasn’t “Sabrina.” Guess again!

Designs on you

Here you’ll also find affordable chains like Etam (135-139 rue de Rennes), Zara (two boutiques, at 45 and 140), and Naf-Naf (143-145), along with Kookaï (155) and Darjeeling (152).

Zara zealots! The Zara location in the Félix Potin building is a personal favorite because it usually serves as one of last stops for the chain’s closeout clothing sales. Also, the fair sight of the stunning Art Nouveau dome topping off the bargains inside is heaven. So gaze up, but do look both ways before crossing!

Need a soda pop or a sturdy bag for your purchases? There’s a Franprix grocery store (71), along with a Fnac (136). Pronounced “fuh-nack,” the largest French entertainment retail chain discounts their inventory of books, including the latest exhibition catalogues.

Boutique Jacques Darcel

Fnac also carries cameras, camera chips and batteries (not to mention DVDs, CDs, and tons of French comic books, an art form all their own). For the love of Julia Child, three other practical and whimsical shops definitely worth a pop-by are La Vaissellerie (85), Culinarion (99), and Plastiques (103), where the umbrellas are the cat’s meow.

Here’s your hat

After strolling your heart out up and down the rue de Renne, make a beeline to Saint-Germain-des-Prés for some high-ticket boutique browsing.

Need a special gift for an equally special garçon? Check out the splurge-worthy cotton hats at the très cool agnès b shop on 6 rue Vieux-Colombier. Now in lavender, olive and black, they’re hard to find outside of France and terribly expensive online. Designer/founder Agnès Bourgois Troublé has also created inexpensive unisex red scarves (€15). Available in cotton during the summertime and wool during the winter, the profits go to various humanitarian causes, including the fight against AIDS.

Cafe de la Mairie

La vie en pêche

Afterwards, grab a café and a fromage Cantal sandwich at the Café de la Mairie at Place Saint-Sulpice.

Next door to this famous but reasonably priced café (with a view!), you’ll find one of the Annick Goutal perfume shops. Again, difficult to find outside of France, Mimosa (with a hint of peach) is this year’s featured scent. A fan for a decade, I usually buy the body cream because it’s less expensive and the scent isn’t as strong but still possesses staying power. Ask for their carte de fidélité. Return visits are rewarded!

Still in the mood to shop ’til you drop?

Well then, jump on the “95” bus line and take it to any of several other lively shopping meccas along its route, like the Carrousel du Louvre or the ’hood surrounding the Opéra (wannabe Black Swans, Répetto is just a hop, skip and a pirouette from the Opéra Garnier!), or the grand magasins along Boulevard Haussmann, or the funky boutiques, vintage shops and bargain bins in the Montmartre-Abbesses area. Pinch yourself! ALL these happy-hunting-grounds are on the scenic “95” bus line. It’s another “win-spin.”

Keep asking!

Emily, thanks for a great question! So, Cheapos, do you have other Paris shopping questions? Ask away in the comments section!

The post Paris Shopping Spree: The wonderful rue de Rennes appeared first on EuroCheapo's Budget Travel Blog.