Their profession is the dream of many young girls. Stars of social networks beauty influencers are now establishing themselves as essential actors in this environment. Some have become the perfect ambassadors for significant cosmetics brands with hundreds of thousands of subscribers, back on this new phenomenon that is revolutionizing the world of cosmetics and beauty and breaking our approach to social networks.
The Beauty Influencer Business: The Numbers
Influencers are primarily aimed at younger generations who are particularly sensitive to social networks’ distribution channels. But if these young women only address a segment of the population, the figures of this market of influence still make you dizzy:
For example, only about fifty influencers with more than 300,000 followers. It is estimated that the latter is responsible for more than 50% of consumer purchasing behaviour.
These online beauty stars are made up of about 30% beauty experts. The rest is made up of more lifestyle accounts. The latter then deal with beauty amid other decoration, fashion and travel publications.
It is also estimated that these experts produce more than 70% of the digital publications related to this theme.
We also note that most of these beauty publications take place on Instagram with the story format, particularly suited to this sector.
