More ecological and healthier, powdered cosmetics are spreading at breakneck speed in our bathrooms, now available in various and varied forms. From facial cleansers to shampoo, shower gel and scrub, the cosmetics industry makes powder its new beauty ally.
We knew cocoa powder, rice powder, even protein powder, but powdered cosmetics were until then relatively rare. They have made a few breakthroughs here and there in our beauty kits without ever managing to establish themselves as essentials. Finally, before the pandemic completely disrupted the beauty habits of men and women across the globe. In search of a more authentic routine punctuated by clean and natural formulas, consumers first turned to solid cosmetics before discovering the multiple advantages of powder, which can in no way be described as a perlimpinpin.