During confinement, the bra disappeared from the breasts, and the no-bra, which has existed and been practised since the 1970s by a minority of women so far, seems to be normalizing in the eyes of French women and men. An Ifop study looks at this democratization of no-bra and questions its sustainability after confinement.
A trend that is particularly evident among those under 25
The study shows significant figures: the proportion of French women not wearing a bra has gone from 3% before confinement to 7% today. Among women under 25, this figure even rose from 4% to 18%!
Size Matters More Than Feminist Beliefs
Asked about their practice of no-bra, 44% of women say they have already practised no-brain in a public place. The study also details the factors influencing the behaviour of women vis-à-vis the bra. Thus, we learn that cup size and plastic surgery play an essential role in the choice to wear a bra: women with an A cup are 57% to practice no-bra, against 39% for those with a cup D. It is even more evident for cosmetic surgery: they are 78% to practice it after a mammoplasty with a prosthesis, against only 46% with natural breasts. An insignificant factor is feminist beliefs: 47% of those who say they are very feminist do so, compared to 42% among those who say they are not feminist.
