Skin care: aloe vera, the most popular ingredient in the world

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In the race for the most coveted natural ingredients in the world, aloe vera stands out, as revealed by a new study. The plant known for its solid moisturizing power is at the top of the most sought-after skincare ingredients in no less than 37 countries around the world.

The pandemic has changed the game regarding cosmetics, propelling skincare – if possible natural – to the top of the most coveted products. As a result, consumers are now looking for care with simplified formulas built around one or two ingredients with multiple virtues. Skincare Hero* looked at the most coveted ingredients by country, then by geographical area, by analyzing Google data on the subject. And the result is clear; aloe vera is the most sought-after ingredient in 37 countries worldwide.

Hydration first
Hydration is at the heart of men’s and women’s skincare concerns. Therefore, it is not so surprising to learn that an ingredient with solid moisturizing power is unanimously approved in the four corners of the planet. Growing in places where it is generally hot, such as North Africa, South America, and the Mediterranean, the millennial plant is mainly known for its high water concentration, registering as an excellent ally for dry skin.

In detail, aloe vera is at the top of research in Italy, Finland, Switzerland, Sweden, Portugal, Argentina, Bolivia, Chile, Guyana, Paraguay, Costa Rica, Guadeloupe, Jamaica, or even in Panama. As we can see, the star ingredient is especially popular with Europeans and Americans. The study also reveals that the most searched question about aloe vera is none other than: “Does aloe vera make pimples disappear?”. In this case, the plant has healing properties, effectively allowing it to play a role against acne.

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A vitamin C boost
Naturally beautiful skin, without artifice… This is also what people worldwide are looking for today—evidenced by the recent craze for vitamin C, which has become a must in cosmetics in a few months. Not content with bringing radiance to the complexion, it would also help reduce the signs of aging in the long term—a boon for people in 12 countries worldwide where the ingredient is most sought after.

This is mainly the case of Greece, Serbia, Slovenia, Malta, Bulgaria, or even the Fiji Islands. Note that South America and North America do not seem interested in this ingredient, which only comes first in research in Saint-Vincent, in the heart of the Caribbean. And there, the question that burns the lips of Internet users is: “Should we use a vitamin C serum every day?”—something recommended by specialists who advise to include it in the day cream.

A makeover for France
In perfect equality with vitamin C, retinol is also causing a sensation in 12 countries worldwide, and not the least if we rely on the number of inhabitants they are home to. Coming from the family of retinoids, a class of chemical compounds derived from vitamin A, retinol is today considered one of the most effective anti-aging active ingredients. Something that seems important, even essential, in the eyes of the French, Belgians, Norwegians, Spaniards, Mexicans, Brazilians, or even Colombians. As for many assets indicated to fight against the signs of time, Internet users are essentially wondering at what age to use retinol for the first time. Experts often recommend starting even before the first signs appear.

It should be noted that hyaluronic acid, at the head of research in ‘only’ 7 countries, nevertheless turns out to be the star ingredient in the United States, Canada, and Australia.

  • For this study, Skincare Hero analyzed in October 2021 the average monthly search volume worldwide via Google search data. The most searched skincare ingredients were found using the average monthly searches in each country for each component over the past year. Among the elements mentioned are aloe vera, argan oil, glycerin, hyaluronic acid, jojoba oil, resveratrol, retinol, vitamin C, rosehip oil, or even shea butter.
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